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PepsiCo Sponsored Blog Fizzes up in their Face
Photograph: Mario Tama/Getty Images Just as advertising and corporate sponsorship keeps many print publications on our shelves, so too it keeps the wheels of the internet turning. More and more...
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Study: Brands That Do Better Online Do Better Financially
I came across an interesting study over the weekend of the World’s “100 most valuable brands” which concluded that there was a clear and significant relationship between quality online consumer...
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Virtual Surgery Opens this Week to Help Irish Smokers Quit
A new campaign by Pfizer, promoted by WHPR, is encouraging people to kick their smoking habit by getting advice from their doctor. The Quit with Help campaign will allow people who are interested in...
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Falling Out of Love with Brands Online
We all know that social media can bring consumers and brands closer together. Brands no longer just shout messages at consumers through adverts but can actually talk with them – getting real time...
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Pharma Tweets Ruled in Breach UK Code of Practice
Despite moves by pharmaceutical industry regulators both here and abroad to clarify rules around use of social media, pharma companies remain wary of delving into the social networking site to promote...
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